Proactive Steps to Successfully Sell Your Business

Tips for Choosing a Business Broker

Selling a business isn’t something that happens overnight—it requires careful planning and preparation to ensure you get the best possible outcome. As a business broker, I’ve seen firsthand how proactive steps can increase the value of a business and create smoother transactions. Whether you’re ready to sell now or in a few years, here are 6 key actions to set yourself up for success:

1. Get Your Financials in Order
Clear, accurate financial records are one of the first things buyers will examine. Start by cleaning up your books—work with a professional accountant to ensure financial statements are up to date and properly organized. Having at least 3 years of clean financials makes your business look credible and thus more valuable.

2. Document Processes and Systems
Well-documented systems increase the appeal of your business by showing that it can operate without constant owner involvement. Create operational manuals, SOPs (Standard Operating Procedures), and training guides. Buyers are willing to pay more for a business that is well-organized and easier to take over.

3. Build a Strong Management Team
One of the biggest concerns for buyers is whether the business can run smoothly without the current owner. Delegate key responsibilities to managers or trusted employees. A solid team will give buyers confidence that the business will remain stable during and after the transition.

4. Understand Your Business Value
Getting a business valuation from an experienced broker or professional can give you a realistic idea of what your business is worth. This also helps you identify areas for improvement to boost your valuation before listing your business.

5. Address Potential Liabilities
Identify and mitigate any risks or issues that could raise red flags during due diligence—outstanding debts, legal matters, or compliance gaps. Resolving these issues early will streamline the sales process.

6. Plan Ahead
Even if you’re not ready to sell right away, start planning at least 12–24 months in advance. The extra time allows you to position your business to attract more buyers and maximize value.